http://justcreativedesign.com/2009/07/27/what-makes-a-good-logo/
Ask yourself; is a logo still effective if:
- Printed in one colour?
- Printed on the something the size of a postage stamp?
- Printed on something as large as a billboard?
- Printed in reverse (ie. light logo on dark background)
How to Design a Logo
http://justcreativedesign.com/2008/01/08/how-to-design-a-logo/
http://justcreativedesign.com/2008/02/01/logo-design-process-of-top-graphic-designers/
http://www.youthedesigner.com/2008/01/11/design-a-logo-the-ultimate-guide/
In short, a logo design process usually consists of
- The Design Brief
- Research & Brainstorming
- Sketching
- Prototyping & Conceptualising (See Step 5)
- Send To Client For Review
- Revise & Add Finishing Touches
- Supply Files To Client and Give Customer Service
Design Process:
- The Brief
- Research
- Visual Research
- Sketching & Conceptualising
- Reflection
- Positioning
- Presentations
- Celebration
A logo is purely for identification.
A logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.
Design it first in black and white before adding any color.
One should also familiarise themself with the commercial printing process so as not to come into printing problems further down the track. Learn to know the difference between the CMYK, Pantone and RGB color systems. When designing logos, the Pantone colour system is recommended.
Adobe Illustrator is what is usually used to design logos.
Logo Design Tips You Can Learn From the Worlds Biggest Brands
http://logodesignerblog.com/logo-design-tips-you-can-learn-from-the-worlds-biggest-brands/
Ultimate List of Best Logo Design Resources
http://justcreativedesign.com/2008/12/02/logo-design-resources/
Top 10 Logo Design Inspiration Galleries
http://logodesignerblog.com/top-best-10-logo-design-inspiration-galleries/
Top 5 Typography Resources
http://justcreativedesign.com/2007/11/26/top-5-typography-resources/
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